On August 7th 2020, Netflix, the world’s leading streaming entertainment service, announced it has launched its user interface in Hindi. Hindi is one of the most spoken languages in the world, behind English and Mandarin, so there’s no surprise that there was a high demand for Netflix’s services to be available in the language.
Netflix members who speak Hindi can now easily discover and enjoy their films and TV series as the entire Netflix experience is available across all devices such as TV, mobile and web. To switch to the Hindi user interface, members simply have to access the ‘Manage Profiles’ section and then go to the Language option. On Netflix, members can set up to five profiles on each account, and each profile can have its own language setting.
Monika Shergill, VP-Content at Netflix India, shares “Delivering a great Netflix experience is as important to us as creating great content. We believe the new user interface will make Netflix even more accessible and better suit members who prefer Hindi.”
Support for Hindi is the latest effort from Netflix to penetrate the Indian market and compete with global competitors such as Amazon Prime Video and Disney+. There are also more than three dozen on-demand video streaming services in India that are competing to attract subscribers. In recent years, the company has also explored ways to make its platform affordable to more users in India by offering a ‘mobile-only’ streaming service.
Netflix invests in Indian films and TV series
Netflix has also announced that they are investing heavily in Indian films and series across all genres and for all ages! This includes popular hits like Sacred Games, Bulbbul, Choked: Paisa Bolta Hai and Mighty Little Bheem as well as upcoming films such as Gunjan Saxena: The Kargil Girl which will release on August 12. Thanks to subtitling and dubbing, Netflix members can also discover and enjoy stories from other parts of the world, such as Stranger Things, Extraction, Narcos: Mexico, The Protector, Klaus and The Witcher.
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